EVP & Employer Brand


EVP & Employer Brand

Who is this course suitable for?

Members of In-House Resourcing teams who keen to develop their capability within the EVP and Employer Branding space.

In-house recruitment teams who are looking to review and reinvigorate their employer brand.

A quick overview

This course is designed specifically for inhouse recruitment teams who are looking to build their understanding and knowledge of recruitment marketing and the strategies that sit within it

Delegates will be taken through the approach to recruitment marketing from strategy building through to implementation, audit and review.

The primary focus of our FIRM EVP and Employer Brand course is give in-house recruiters a thorough grounding in all aspects of recruitment marketing and communications which in turn will increase the confidence, capability and credibility of the delegate on completion of the training.


Session One – Establish your Employer Brand Strategy
  • What is an EVP and how to define and develop it
  • Building a business case for investment in employer brand
  • Aligning your employer brand and your consumer brand
  • Understanding the impact of reputation
Session Two – Communicating your Employer Brand
  • Develop your Employer Brand messages offline and online
  • Understand how to promote your employer brand and reputation to engage quality candidates
  • Recruitment marketing approaches
  • Understand the competitive landscape
  • Develop your approach to social media
  • Impact of candidate experience on your employer brand
Session Three – Measure and Refine your Employer Brand
  • Conducting an employer brand audit
  • Introduction to The FIRM’s Employer Brand maturity matrix
  • Understand competitor benchmarking
  • Understand the role of ‘best employer’ rankings
Session Four – Employer Brand Third Party relationships
  • How to select the right employer brand partner
  • Writing an effective brief to engage an external brand agency
  • Writing effective campaign briefs
  • Effective third party relationships

What will be achieved?

A comprehensive understanding of how to go about establishing your EVP and Employer Brand Strategy, how to then communicate your messages effectively and how to assess its effectiveness. Finally, how to select and work with the right third party branding agency to support you on your journey.

Increase confidence, capability and credibility of the in-house recruiter

What’s included?

  • Pre-Course Preparation
  • Comprehensive Training Manuals
  • Certificates of Completion
  • Training Report (including delegate feedback)
  • Post Course Support
  • Training Review (after 8 weeks)
  • Buffet Lunch, Refreshments throughout the day

For details of dates and costs or more information please contact info@thefirm-network.com

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email: info@thefirm-network.com